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course catalog
Meet Our Industry Partners
Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.
Microsoft
Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.
Facebook Blueprint
With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.
Canva
Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.
$119 Value
HubSpot
Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.
Up to $6,000 / Month Value
Hootsuite
Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.
$298 Value
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Stand Out With
High-Demand Skills
Employers today are seeking skilled digital marketing candidates. Learners enrolled in the Digital Marketing Bootcamp can boost their competitive edge with the knowledge and skills currently in high demand. The program includes practical exercises and projects, development of your individual portfolio, hands-on instruction from industry-leading experts, and access to personalized career services. With a dedicated support system and a rigorous, updated curriculum, learners complete the program with job-ready skills that will allow them to stand out from the crowd.
Benefit From the
Digital Marketing Bootcamp
Hands-On Experience That Prepares You for the Field
Agency-Style
Learning
A successful digital marketing career hinges on a solid understanding of theory as well as hands-on experience. The Digital Marketing Bootcamp provides an experiential learning environment that mimics a real marketing agency where learners are immersed in creative projects and hands-on tasks that can be leveraged in their professional portfolios.
Live,
Online Classes
Enjoy accelerated learning in a convenient virtual setting. Students participate in live online classroom sessions in a remote learning format that includes Q&A with expert instructors, discussion of complex concepts, and instructor feedback on assignments. Learners have access to additional learning material and office hours with instructors to increase competency and comprehension.
Build a
Professional ePortfolio
Projects completed within the program form the basis of your individual ePortfolio. A professional ePortfolio gives you a definite advantage over competing candidates, allowing you to showcase tangible skills and job readiness to potential employers during the job search process after you complete the program.
Open to
Various Skill Levels
Our Digital Marketing Bootcamp is designed for several types of individuals. If you’re a beginner with no experience in digital marketing, you’ll be introduced to the fundamentals and the same tools professionals are using today. Experienced marketers can upgrade their skills to meet current demand and business owners learn how to effectively market their products, build professional websites, and understand the digital marketing ecosystem.
Digital Has No Boundaries
A career in digital marketing offers a world of opportunity.
The internet has made the world so much smaller for businesses who want to reach new audiences, expand their brand exposure globally, and attract new customers. In today’s climate, digital marketing professionals must cultivate a comprehensive understanding of a wide range of tools, platforms, and tactics to craft and distribute marketing campaigns in the most effective way.
The digital marketing industry offers a variety of roles and positions, from creative, conceptual, and design jobs, to positions that are more operational, strategic, and business-centered. For students of the Digital Marketing Bootcamp, many career options are waiting to match your passions, interests, and strengths.
The Digital Marketing Bootcamp prepares you with the skills needed to pursue a variety of roles including:
SEO
Specialist
PPC
Specialist
Social Media
Ad Buyer
Content
Marketer
E-Commerce Specialist
Social Media
Manager
Marketing
Data Analyst
Digital
Strategist
Get the
Course Catalog
For More Information
Course Catalog
Discover the Direct Path to a Digital Marketing Career
30-Hour Introductory Course
| 403-Hour Extended Program
Take a journey through the curriculum of the Digital Marketing Bootcamp offered by the College of Professional and International Education at California State University, Long Beach, covering the most advanced, up-to-date concepts to give you the skills and tools to succeed in a digital workplace.
-
Introductory Course
Begin with an overview of the fundamentals of digital marketing, including terminology commonly used in the industry, the various advertising networks and platforms, SEO and PPC essentials, introduction to social media marketing, affiliate and influencer marketing, and much more. -
Career Services
The program includes a module for career planning and guidance. Topics covered include training for interviews, assistance with job hunting, networking opportunities, how to optimize resumes and LinkedIn profiles, and consultations on learners’ ePortfolios. -
Foundations
-
Fundamentals of Marketing
Take a deep dive further into the world of marketing development and strategy with this course that covers persona creation, marketing theory such as the 5Ws and 4Ps, concepts of inbound and outbound marketing, branding, and more. -
Content Marketing
Boost your content creation capabilities and explore techniques for crafting powerful marketing copy for a range of digital channels, including web content, social media sites, SEO blogs, forums, and audience-targeted copy. -
Customer Relationship Management
This course covers the development and management of customer relationships, such as responding to online customer services issues and support, and how to cross-track the online behavior of customers on various platforms. -
Core A
-
Web Development for Marketers
Learn how to brand, design, and build a website with tools such as WordPress, HTML, and CSS. Become familiar with the use of plug-ins, themes, and uploading and editing web content. -
User Experience (UX)
Learn the concepts and practical techniques to develop an effective user experience and build a skill set for the design of fluid UX. The course covers adaptation of interfaces, creation of banners, how to optimize integration, and more. -
E-Commerce
Learn how to develop e-commerce stores that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Understand how to build vendor relationships, implement product pricing, fine-tune logistics, and more. -
Data Analytics & Visualization
This course covers the importance of marketing data, including tracking, analysis, and data sharing. Learn why data is a critical part of marketing and advertising strategy and how to use it to optimize marketing results. -
Core B
-
Search Engine Optimization (SEO)
Explore the essentials of SEO, how to optimize your website and boost SERP rankings, and get hands-on instruction for a range of SEO tools, such as Google Analytics, Google Trends, Google My Business, Google Search Console, and more. -
Email Marketing
Learn to craft email campaigns for nurturing customer flow through the marketing funnel to increase engagement and leads, including tools and techniques for automation and optimization. -
Social Media Marketing: Organic & Paid
Learn the techniques for developing organic social content and management of paid ad campaigns on a range of social media platforms. Get the training you need for the Facebook Blueprint Certification exam. -
Capstone
-
Search Engine Marketing (SEM)
Discover the marketing power of SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This course also prepares students with the knowledge and skills to take the Google AdWords Certification exams. -
Digital Strategy
Discover the workings of digital marketing operations from the top down. This course covers the development of digital marketing strategies to boost business success in both the short and long term.
Introductory Course
30 Hours
Begin with an overview of the fundamentals of digital marketing, including terminology commonly used in the industry, the various advertising networks and platforms, SEO and PPC essentials, introduction to social media marketing, affiliate and influencer marketing, and much more.
Career Services
10 Hours
The program includes a module for career planning and guidance. Topics covered include training for interviews, assistance with job hunting, networking opportunities, how to optimize resumes and LinkedIn profiles, and consultations on learners’ ePortfolios.
Foundations
Fundamentals of Marketing
24 Hours
Take a deep dive further into the world of marketing development and strategy with this course that covers persona creation, marketing theory such as the 5Ws and 4Ps, concepts of inbound and outbound marketing, branding, and more.
Content Marketing
15.5 Hours
Boost your content creation capabilities and explore techniques for crafting powerful marketing copy for a range of digital channels, including web content, social media sites, SEO blogs, forums, and audience-targeted copy.
Customer Relationship Management
12 Hours
This course covers the development and management of customer relationships, such as responding to online customer services issues and support, and how to cross-track the online behavior of customers on various platforms.
Core A
Web Development for Marketers
43 Hours
Learn how to brand, design, and build a website with tools such as WordPress, HTML, and CSS. Become familiar with the use of plug-ins, themes, and uploading and editing web content.
User Experience (UX)
12 Hours
Learn the concepts and practical techniques to develop an effective user experience and build a skill set for the design of fluid UX. The course covers adaptation of interfaces, creation of banners, how to optimize integration, and more.
E-Commerce
15.5 Hours
Learn how to develop e-commerce stores that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Understand how to build vendor relationships, implement product pricing, fine-tune logistics, and more.
Data Analytics & Visualization
24 Hours
This course covers the importance of marketing data, including tracking, analysis, and data sharing. Learn why data is a critical part of marketing and advertising strategy and how to use it to optimize marketing results.
Core B
Search Engine Optimization (SEO)
72 Hours
Explore the essentials of SEO, how to optimize your website and boost SERP rankings, and get hands-on instruction for a range of SEO tools, such as Google Analytics, Google Trends, Google My Business, Google Search Console, and more.
Email Marketing
12 Hours
Learn to craft email campaigns for nurturing customer flow through the marketing funnel to increase engagement and leads, including tools and techniques for automation and optimization.
Social Media Marketing: Organic & Paid
72 Hours
Learn the techniques for developing organic social content and management of paid ad campaigns on a range of social media platforms. Get the training you need for the Facebook Blueprint Certification exam.
Capstone
Search Engine Marketing (SEM)
75.5 Hours
Discover the marketing power of SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This course also prepares students with the knowledge and skills to take the Google AdWords Certification exams.
Digital Strategy
15.5 Hours
Discover the workings of digital marketing operations from the top down. This course covers the development of digital marketing strategies to boost business success in both the short and long term.
Personalized Career Coaching and Support
Land the job of your dreams.
Our Career Services team will guide you on the best path to your career. Benefit from one-on-one interview training, assistance in developing an effective resume, optimization of your LinkedIn profile, job placement guidance, and much more. Gain access to quality employers and industry networks to make the most of your potential and find the best position for your new career in the digital field.
Note: There is no guarantee of job placement.
Program Tuition
Tuition for the Digital Marketing Bootcamp offered by the College of Professional and International Education at CSULB includes personalized career coaching, student success managers, job placement assistance, and access to our exclusive hiring partner network.
30-Hour Introductory Course
$180
400-Hour Extended Program
$14,820
Requirements
Internet access
Laptop computer
*Tuition, fees, and deposits are subject to change.
If you would like to learn more about the Digital Skills Bootcamps offered by the College of Professional and International Education at California State University, Long Beach, give our Admissions Advisors a call at 562-359-4787 or fill out the form below.
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